About Us
We are independently recognized as a top business decision insight firm. Our team of experts create flexible designs, and use powerful analytics, innovative data collection, and connected data to inform strategic business decisions. We craft insights into compelling visual stories and deliver them in engaging formats that drive action in organizations.
We excel in innovation & optimization, brand & customer experience, brand strategy, business intelligence, and storytelling & visualization across a wide range of industries, and on a global scale.
Our Company
- 175 Employees
- Based in Cincinnati, OH with regional offices around the US
- Founded in 1988
- Owned by senior staff
Our People
- Industry and category experts
- Average 15+ years experience
- Many with client-side experience
- Consistent staff - 94% retention
Our Mission
- Our mission is to form long-term business partnerships with our clients through:
- Superior design, analysis, communication, and unsurpassed responsiveness
Our approach is CUSTOMIZED. Our tools and creativity are LIMITLESS.
At Directions, we believe you deserve to have research and analyses designed with your needs, situation and category in mind. While we have many proven tools to meet business needs, we don’t force “canned” products or “black boxes.” We offer flexible solutions that drive actionable insights.
Innovation is the key to success and it’s never been easy, but it’s getting harder. We know you need a supplier who can move quickly and is willing to go beyond traditional rigid approaches.
Every day, our seasoned researchers deliver solutions to help the world’s biggest brands innovate and optimize their offerings. So whether it’s a large scale testing system, an ad hoc project, or volumetrics we can help.
From idea creation to launch and beyond.

How consumers experience and interact with brands is quickly and drastically evolving. Thus, truly understanding consumers is more critical than ever.
From customer experience to brand tracking, we have sensitive tools that deliver meaningful insight to inform your strategy to win with current and potential customers. We bring the consumer to life for you so you can bring more to them.
Evolving with today's consumers.

Our experienced Data Engineers combine industry leading marketing research know-how with modern data management tools to extract value from Connected Data.
We draw from operations research, direct-to-consumer modeling, web/social media analytics, point-of-sales/syndicated data to provide marketing focused predictive analytics.
When this knowledge is applied to Connected Data, stand back and watch the sparks fly!
Insight and connecting data to move your business forward.
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AMO
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Restaurant
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Menu IQ
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Brand Momentum
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Visual Storytelling
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Health & Wellness
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Financial Services
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Insights 2 Influence
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Xcelerant Rapid Online Omnibus
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Tech & Telecom
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IdeaSprint
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Customer Driven Solutions
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CPG
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Retail & Shopper
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CrowdSight
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R2 Ratings and Rankings
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Portfolio Price Optimizer
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Emotion
Stacey Wetterer Joins Directions Inc
August 31, 2022Stacey Wetterer Joins Directions Inc as SVP of Talent Acquisition and Professional Development
more details